PassbaseDigitalBranding

Passbase is an identity verification solution startup that helps companies, onboard users, from over 190 countries and screen over 6,000 government IDs with a full-stack privacy and security engine.

We teamed up with Passbase to push their mission forward and strengthen the brand and product. We wanted to create something unique and unusual, that in the midst of the product world and the competitors signals a new bold approach to the field. Between light and dark mode, a new cleaner and bolder font, and a highly interactive and future-proof color palette we set out to position Passbase as one of the new leaders in the industry. Supported by an immersive 3D world that engulfs the companies Identity and immerses the user in a world created and curated for that purpose and sets the groundwork for a new brand identity to evolve over the upcoming years.